Uncover Jamaica
Uncover Jamaica is a lifestyle and travel platform dedicated to showcasing the best of Jamaica — from hidden waterfalls and boutique stays to authentic food spots and cultural gems. It brings to life the sights, sounds, and soul of the island while helping travelers uncover experiences beyond the ordinary.
- Social media content, post designs, social media copy
- Aug 2025-October 2025
Tone & Voice:
Friendly, upbeat, and rooted in Jamaican pride — inspiring curiosity and connection through storytelling and visuals that highlight authentic island life.
Audience:
Travel lovers, returning Jamaicans, and digital explorers searching for unique experiences and the “real Jamaica.”
Objective:
To increase reach and engagement by developing a storytell
Post 1
Post 2
Post 3
Content Pillars
Island Escapes — Breathtaking beaches, waterfalls, and must-visit natural attractions
Local Vibes — Culture, street food, music, and everyday island life
Stay & Explore — Hidden villas, resorts, and boutique stays
Travel Tips — Itineraries, guides, and budget-friendly travel ideas
As Social Media Manager, I researched similar travel brands and competitors to create high-engagement content tailored for the Jamaican audience. By adapting top-performing formats and optimizing them with localized storytelling, Uncover Jamaica saw measurable growth across key metrics:
📈 Increased followers and engagement by over 35% in 30 days
🎥 Developed story-driven Reels that captured local and international attention
🌺 Sample post results:
Post 1: 17.8K views | 373 likes | 4 comments
Post 2: 15.6K views | 328 likes | 10 comments
Post 3: 27K views | 700 likes | 35 comments