TEAM COMMUNITY CAMPAIGN · FEBRUARY 2024
360°kids · Night of Kindness
Make an issue human.
Invite people to take part.
The Night of Kindness campaign supported awareness of youth homelessness in York Region. The team used compassion, participation and local storytelling to help people connect with the work of 360°kids.
Who we wanted to reach
York Region residents, students, community advocates, donors, local businesses and people concerned about youth homelessness.
The creative approach
Help audiences understand the human realities behind the issue, then give them a practical way to participate through the Kindness Week Challenges and the 360°Experience.
My contribution
Contributed to campaign strategy, social media copy and post ideas, event promotion and community-focused communications as part of a team.
THE PROJECT REPORT
What the work showed.
The existing campaign report records a 4.775% engagement rate during the seven-day February 2024 campaign and $250 in donations. Coverage appeared in Centennial College’s newsletter and Beach Metro News. These are team campaign results reported in the original project material.
The creative takeaway
Participation gave the audience a way to turn compassion into action.
The work and supporting visuals.
Let’s find the story in your idea.
Tell us who you want to reach and what you want them to feel. We’ll shape the creative direction together.