360°kids

360°kids is a charitable organization based in York Region, Ontario, dedicated to helping at-risk and homeless youth transition into stability and independence. Their programs support housing, counseling, job training, and wellness.

Key Contributions

  • Helped to develop a full campaign strategy centered on compassion, advocacy, and local engagement.

  • Created social media content  copy, and post ideas for Instagram ensuring consistent storytelling across platforms.

  • Help to plan and promoted the Kindness Week Challenges and the 360°Experience, where international students pledged to spend a night outdoors in solidarity with homeless youth.

Tone & Approach

Empathetic, community-driven, and advocacy-focused — our messaging aimed to humanize the issue while empowering youth, donors, and residents to take action.

Impact

Over the 7-day campaign period (February 2024), our social media engagement rate reached 4.775%, demonstrating strong community interaction and awareness growth.

Our campaign also received earned media coverage from multiple outlets:

Through strategic storytelling, social engagement, and media outreach, our campaign helped increase visibility for 360°kids and the realities faced by homeless youth in York Region. The Kindness Challenge and 360°Experience became powerful vehicles for community support, raising $250 in donations and strengthening local advocacy for youth homelessness.

Audience

  • At-risk and homeless youth

  • York Region residents and families

  • Local businesses and policymakers

  • Students and community advocates

  • This resulted in a 10 per cent increased engagement.
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